More than a hundred handmade works of Uzbek artisans were featured at the event. These unique pieces were crafted from natural materials and embody the ancient culture and traditions of the Uzbek people. Attendees also had the opportunity to observe master classes by skilled artisans. The fair sought to study the needs of tourists, develop mentor-student schools, create new jobs, expand the types of souvenirs produced, and work on the quality and design of souvenirs. Additionally, the exhibition was a platform for showcasing Uzbekistan’s intangible cultural heritage and promoting souvenirs at the national and international levels.