Hyundai to Introduce New Santa Fe in South Korea This Week

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SEOUL, Aug. 14 (Yonhap) — Hyundai Motor Co., South Korea’s biggest carmaker by sales, announced Monday that it will roll out the all-new Santa Fe SUV in its domestic market this week, with the aim of selling 28,000 units this year.

The fifth-generation Santa Fe, which will be available for purchase starting Wednesday, will feature a 2.5-liter turbocharged gasoline engine or a 1.6 turbocharged gasoline hybrid engine, according to the company’s statement.

The 1.6 gasoline hybrid model is priced between 40 million-48 million won (US$30,000-$36,000) depending on options, while the 2.5 gasoline model is sold at 35 million-44 million won.

This file photo provided by Hyundai Motor Co. shows the all-new Santa Fe SUV. (PHOTO NOT FOR SALE) (Yonhap)

The new Santa Fe is a full-change model from the fourth-generation one released in 2018. It has a maximized rear cargo capacity in line with the latest outdoor lifestyle trends.

“Big data indicated that the outdoor lifestyle was going to become mainstream culture, and during Covid this lifestyle change was even further amplified. And we needed to respond to that change,” Hyundai’s styling chief Simon Loasby said in the new SUV’s unveiling event last week.

H-shaped headlamps blend with the H-motif front bumper design and H-shaped taillights. The H-shaped elements reinterpret Hyundai’s “H” emblem, the statement said.

The interior design is characterized by horizontal and vertical lines, with an H-motif design also applied to the dashboard and air vents to create a unique sensibility. The fully foldable second- and third-row seats provide “class-leading” interior space.

Hyundai is targeting to sell 70,000 units of the new Santa Fe in the domestic market next year.

The company said it will launch the new model in the United States and Europe in the first quarter of 2024 with the goal of selling 16,000 units in Europe and 135,000 autos in the U.S. next year.

Santa Fes assembled in Korea are for domestic sales and exports, while Santa Fes for U.S. sales are to be produced at Hyundai’s Alabama plant.

This file photo offered by Hyundai Motor shows a new Santa Fe SUV outfitted with camping equipment. (PHOTO NOT FOR SALE)(Yonhap)

This file photo offered by Hyundai Motor shows a new Santa Fe SUV outfitted with camping equipment. (PHOTO NOT FOR SALE)(Yonhap)

kyongae.choi@yna.co.kr
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