BusinessWire India
Mumbai (Maharashtra) [India], June 29: Moj, India’s leading short video platform, is delighted to announce its 3rd birthday celebration, celebrating its journey of providing relatable and delightful content in various genres. Over the last 3 years, consumers have been overjoyed by the immersive experience and joy that Moj has brought to their lives.
In partnership with the Nanhi Pari Foundation, an esteemed NGO working towards improving children’s lives, Moj will host a spectacular celebration on July 1st. This event promises a variety of engaging activities, from hilarious stand-up comedy and live music performances to thrilling battles, making sure everyone has a great time and leaving a positive effect in its wake.
The highlight of this celebration is the introduction of a virtual cupcake within the Moj platform. While there are many virtual gifts available, users will now have the chance to send a brand-new virtual gift, a cupcake. On July 1st, for every 10 virtual cupcakes received, Moj will donate a real cupcake to a child supported by the Nanhi Pari Foundation, with an aim to spread joy. This initiative demonstrates Moj’s commitment to expanding its reach and impact, as well as its devotion to nurturing the community.
To further promote this initiative, Moj has enlisted the help of five influential creators who have been a crucial part of the Moj Family since its inception. Apoorva Arora Prasad, Himanshu Shrivastav, Sushil Brahmbhatt, and Shweta Pavan will actively promote the celebration across Moj and various social media platforms. Their encouragement will motivate their fans to join in the festivities and contribute virtual cupcakes, ultimately bringing happiness to those in need.
Moj creator, Himanshu Shrivastav, said, “As Moj celebrates its 3rd birthday, I reflect on the platform’s tremendous impact on Indian creators. Moj has been instrumental in supporting creators’ growth, understanding their needs, and launching features that simplify content creation. Through programs, on-ground activities, and a strong sense of community, Moj has nurtured and groomed countless creators. Today, as Moj turns 3, we are honored to be part of this journey and confident that the platform will continue to thrive. The Moj creator community is thrilled to celebrate by bringing smiles to the faces of the future generation, as we believe even small gestures can make a big difference.”
Expressing her enthusiasm, Mousumi Mishra, Head of Consumer Marketing at ShareChat and Moj, shared, “As we commemorate our 3rd birthday, our main goal is to spread joy and create a meaningful impact. Through our collaboration with the Nanhi Pari Foundation and the invaluable support of our extraordinary creators, we aim to foster a sense of community, compassion, while spreading happiness.”
Azhar Khan, Founder of Nanhi Pari Foundation added, “The Nanhi Pari Foundation encourages all to take part in the festivities and spread joy among the less fortunate. Through the purchase of virtual cupcakes on the Moj app, individuals can actively contribute to this noble endeavor. With each sale of 10 virtual cupcakes, Moj graciously pledges to donate a tangible cupcake to the Nanhi Pari Foundation, ensuring that happiness cascades to the beloved children they champion, brightening their days and putting smiles on their faces.”
In an effort to engage the community further, Moj will launch a unique lens featuring the cupcake, inspiring users to share their celebratory moments using the hashtag #MojTurns3. Together, let us join hands, spread joy, and make Moj’s 3rd birthday a memorable milestone in our shared journey of compassion and positivity.
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