From June 12 to 15, the Hong Kong Convention and Exhibition Centre hosted ITE Hong Kong 2025, the largest tourism exhibition in Asia, where Uzbekistan’s tourism potential was showcased. The Tourism Committee of the Republic of Uzbekistan organized a national stand at the exhibition, which was one of the most impressive. Visitors had the opportunity to discover the country’s rich cultural heritage, unique traditional crafts, and modern tourist routes. The exhibition was attended by representatives from various industries, including travel agencies, airlines, investors, and media outlets. Uzbekistan’s national stand stood out for its informative presentation, live music, and the warm hospitality of the East. Business meetings and negotiations were held with international partners to discuss the potential for strengthening bilateral cooperation between Uzbekistan and Hong Kong and expanding tourist exchanges. Agreements were made to collaborate in new areas of tourism, such as ecotourism, cultural tourism, wellness and recreational tourism, and improving electronic tourism services. These discussions were led by Muhayyo Toshqorayeva from UzA.
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