DiA Precious: Timeless Handcrafted Jewellery with a Modern Glamourous Twist

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Asian News International

DiA Precious Jewellery Private Ltd (DiA) set its foot in the world of luxury jewellery and watches two decades ago. In October 2000, the first store was opened in the iconic Taj Mahal Palace and Tower hotel in Mumbai, which revolutionized the concept of luxury in India. DiA is dedicated to creating the perfect jewellery pieces for a woman’s expression of style. The collection includes Necklaces, Earrings, Rings and Bracelets made of precious gemstones such as Diamonds, Emeralds and Rubies. Every design is a combination of traditional Indian craftsmanship and modern details, all crafted under the supervision of celebrated designer Devaunshi Anoop Mehta. As a representation of the DiA aesthetic, the Anthea Necklace and Earrings are a perfect blend of classic and contemporary. This pearl and diamond set in white gold is a work of art, with each gemstone carefully chosen and placed in harmony. Every DiA jewel is unique, crafted by skilled artisans to bring out its beauty and radiance. The use of rare diamond cuts, such as rose cuts of the highest quality, demonstrate the creativity and precision of the DiA artisans. The DiA handbag, made entirely of round brilliant cut diamonds (64.75 cts of F VVS) set in white gold, is a testament to the artisans’ skill and attention to detail. This remarkable piece is a true expression of design. DiA is known worldwide, with patrons from India, The UAE and Europe. Recently, DiA expanded to Kolkata, showcasing its fine jewellery at The Taj Bengal. An example of DiA’s modern designs is the baguette and emerald drop earrings. This intricate piece is a combination of modern architecture and effortless style, set in 18 K white gold with 30, 2.66 cts diamonds and emerald drops weighing 7.80 cts. DiA is a part of Mohit Diamonds, established in 1916 and a leading manufacturer and distributor of rough and polished diamonds, with offices in Mumbai, Surat, Botswana and Dubai.

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