Representatives from the tourism industry and travel agencies, led by Deputy Hokim of Samarkand region R. Kobilov, made a trip to the city of Xi’an in the Chinese province of Shaanxi to familiarize themselves with the city’s tourism potential and strengthen collaboration in this field. During meetings with officials and leaders of the province’s tourism sector and the city of Xi’an, discussions were held on enhancing cultural and humanitarian connections between Samarkand and Xi’an, as well as implementing joint projects in tourism. The highlight of the trip was the Samarkand – Xi’an Tourism Forum, with the theme “Samarkand: The Gateway to Tourism in the New Uzbekistan”. A presentation on Samarkand’s tourism potential was delivered at the forum. Additionally, a Memorandum of Cooperation was signed between the Samarkand Regional Hokimiyat and the organization responsible for tourism development in Shaanxi province. The forum also included B2B meetings between representatives from the tourism sectors of Samarkand and Xi’an. G.Khasanov, UzA
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