Investment initiatives are currently being carried out in Bukhara region to enhance the growth of the tourism industry. Thus far, a total of 38 projects with a combined value of $111 million have been successfully completed. The regional tourism department has evaluated the progress of hotel construction in Bukhara and identified challenges faced by entrepreneurs and investors. Recommendations have been formulated to address these challenges. These completed investment projects play a crucial role in increasing the number of tourists, expanding modern tourism facilities, and improving the quality of services. [gallery-21351] Photo credit: Tokhir Istatov, UzA.